Tag Archives: Sarasvathy

Effectuation in Action: Consulting as Search

Effectuation in action: one way for firms to employ effectuation in a new market is to enter through consulting and custom projects. Continue reading

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Innovation Week 2/19/2011: Users in innovation?

Do users have a role to play in really innovative new product development? A disccussion of pros and cons that draws on the ideas of von Hippel, Sarasvathy and others. Also discussions on the clout of Klout, and social media marketing. Continue reading

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Contextual Knowledge and Sticky Information

For innovation the contextual knowledge and sticky information of users may be the most important data: data that can only be accessed with invasive research techniques such as probe and learn, ethnograhic, experimentation, and effectuation. Continue reading

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Innovation Week in Review – Oct 30, 2010

Review of innovation: effectuation, creativity, small companies, and privacy. Continue reading

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Effectuation and Innovation I: avoid market research

Efffectuation is a prescription for innovating when the risk is unknown and unknowable. When outcomes and probabilities are unknowable an entrepreneur: enters a market based on his/her knowledge, experience and networks; keeps investments small to retain future options; and plans to shape the development of the nascent market with the help of customers and stakeholders. Continue reading

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