Tag Archives: Service Innovation

Amazon made my day…

I was delighted to see the seven books (all about innovation) suggested to me by Amazon when I landed there today. OK they may have been flattering me and my colleagues from Sweden, but still… Service Innovation on Amazon.

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Service Innovation Applied to Marketing

Just do it! Try, observe, and then iterate or pivot. Continue reading

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All Innovation is Really #Service #Innovation

According to government statistics 70-85% of the GDP of Western nations, and 63% of the world GDP is service. Traditional goods firms are emphasizing service in their offerings. So it is positively weird that intro marketing texts put a single chapter on service … Continue reading

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#Service #Innovation: The Book

I was THRILLED when these five glossy paperbacks were delivered to my home a few weeks ago! Service Innovation, An eighteen month collaboration with three professors from the CTF Service Research Center at Karlstad University, Sweden, was now tangible. What was it like to collaborate on a book with researchers 6,691 km away? Continue reading

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The Essence of Service – In a Cartoon

In the middle of final editing for recently published Service Innovation we decided that we needed an illustration in Chapter 1, for our discussion of what service is. I sent a Facebook message to my talented daughter, Kiki Schirr, and asked her if she could send an illustration within 90 minutes. Continue reading

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All Products are #Service – Watch out Small Business?

A central theme in the new book Service Innovation is that “All Products are Service” and that all businesses accordingly should focus on the value-creation and experience of users. A recent blog post notes the phenomena “Everything as a Service” arguing that servicization bodes ill for small business. Continue reading

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Innovation books – what do we NEED?

The process of coming up with a long list of 16 favorite innovation books got me to thinking about What is missing – What is the Blue Ocean space in popular innovation reading?

I think I found two blue patches – Do you spot others?? Or do you think I missed a great book in those patches? Continue reading

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