Tag Archives: von Hippel

Catch the Wave

How do you catch the wave of technology? Why is Apple so good at it? Ideas from effectuation, Lead Users, probe and learn are considered. Continue reading

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Catch a Wave: Innovate life surfers!

The world of surfing shows the power of Lead User innnovation. Catch a wave and you’ll be innovating at the edge of the world… Continue reading

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Innovation Week 2/19/2011: Users in innovation?

Do users have a role to play in really innovative new product development? A disccussion of pros and cons that draws on the ideas of von Hippel, Sarasvathy and others. Also discussions on the clout of Klout, and social media marketing. Continue reading

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Contextual Knowledge and Sticky Information

For innovation the contextual knowledge and sticky information of users may be the most important data: data that can only be accessed with invasive research techniques such as probe and learn, ethnograhic, experimentation, and effectuation. Continue reading

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Effectuation and Innovation I: avoid market research

Efffectuation is a prescription for innovating when the risk is unknown and unknowable. When outcomes and probabilities are unknowable an entrepreneur: enters a market based on his/her knowledge, experience and networks; keeps investments small to retain future options; and plans to shape the development of the nascent market with the help of customers and stakeholders. Continue reading

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Facebook doesn’t listen to customers

Is it best to ignore your customers? Innovation thought leaders such as von Hippel, Utterback and then Christensen, have written about the risks of listening to customers when trying to innovate. A fellow blogger defended Facebook’s policy to ignore users … Continue reading

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Online Communities — Replacements for Focus Groups

A recurring theme of postings on customer involvement methods is that traditional market research methods such as focus groups and brainstorming  kill ideas and creativity; there is a need for better ideation techniques that truly engage users. J. Scott Armstrong … Continue reading

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