Here are the remaining nine of my 16 favorite innovation books. As I related in the discussion of the first 7 books in my last post, these books are my personal favorite books on innovation and are listed in alphabetic order by author. There may be some subjectivity in this list: all are from my bookshelf and there are none from authors I personally dislike.
8. Ken Kahn PDMA Handbook of New Product Development III
I valued the first two editions of this handbook from the leading association for product innovation when I was involved in product development and again when I started my research. Nice short summaries of key topics from leading scholars and practitioners. The new edition, under the editorship of Ken Kahn – associate dean of the da Vinci Center for Innovation at VCU, is as good or even better than the first two! And Ken invited me to contribute a chapter!
9. Tom Kelley Creative Confidence
IDEO book two… Everyone can be creative if they are allowed to! How to facilitate and tap into that creativity. Read it and create!
10. Mauborgne & Kim Blue Ocean Strategy
I like this approach which is based on the marketing concept of mapping product attributes and finding gaps. The stories are compelling. However, I was disturbed by a conversation I had with Dr. Mauborgne at a conference: he told me that his team had been able to find a firm that had successfully executed a blue ocean strategy more than once!